Este año Colombia participó con una delegación de 69 personas, la más grande delegación del país en el festival hasta la fecha. De los 34,301 piezas participantes de todo el mundo, Colombia compite con 436, repartidos así: 10 en Film; 110 en Press; 82 en Outdoor; 31 en Radio; 14 en Cyber; 35 en Direct; 48 en Media; 27 en Promo&Activation; 5 en Titanium & Integrated; 27 en Design Lions; 20 en PR; 1 en Film Craft; 10 en Mobile y 3 en Creative Effectiveness.
Al finalizar el tercer dia de premiación Colombia ha ganado 1 Titanium, 1 oro en Young Lions Design y 14 metales repartidos de la siguiente manera:
Lowe SSP3 7 leones: 1 Titanium, 3 Platas y 3 Bronces
Y&R 3 leones: 2 Platas y 1 Bronce
Ogilvy 3 leones: 1 Plata y 2 Bronces
Proximity 2 leones: 1 Plata y 1 Bronce
Leo Burnett: 1 Oro en Young Lions Design
Las siguientes tablas contienen los detalles de cada una de las categorias en las que Colombia ha recibido un premio:
| CATEGORIA |
REFERENCIA |
ANUNCIANTE |
PRODUCTO |
PREMIO |
| Promo & Activation Lions |
RIVERS OF LIGHT |
MINISTRY OF DEFENSE |
HUMANITARIAN DEMOBILIZATION PROGRAMME |
PLATA |
| Promo & Activation Lions |
RIVERS OF LIGHT |
MINISTRY OF DEFENSE |
HUMANITARIAN DEMOBILIZATION PROGRAMME |
PLATA |
| PR |
RIVERS OF LIGHT |
MINISTRY OF DEFENSE |
HUMANITARIAN DEMOBILIZATION PROGRAMME |
PLATA |
| Outdoor |
Snow white and Sherlock Holmes, Harry Poter and Troy, Little red riding hood and Moby Dick |
COLSUBSIDIO LIBRARIES |
BOOK EXCHANGE |
BRONCE |
| Outdoor |
Rivers of light |
MINISTRY OF DEFENSE |
HUMANITARIAN DEMOBILIZATION PROGRAM |
BRONCE |
| Radio |
Snow white and Sherlock Holmes, Harry Poter and Troy, Little red riding hood and Moby Dick |
COLSUBSIDIO LIBRARIES |
BOOK EXCHANGE |
BRONCE |
Y&R:
| CATEGORIA |
REFERENCIA |
ANUNCIANTE |
PRODUCTO |
PREMIO |
| Radio |
MARCOS THE TUNA,NANY THE COW |
LA CONSTANCIA |
SALSA BRAVA HOT SAUCE |
PLATA |
| Mobile |
KID RESCUE |
TELEFÓNICA/TELEFÓNICA TELECOM |
CHARITY APP |
PLATA |
| Mobile |
KID RESCUE |
TELEFÓNICA/TELEFÓNICA TELECOM |
CHARITY APP |
BRONCE |
Ogilvy:
| CATEGORIA |
REFERENCIA |
ANUNCIANTE |
PRODUCTO |
PREMIO |
| Outdoor |
EGG, TOAST |
GRUPO EXITO – CARULLA |
CARULLA COOKING SCHOOL |
PLATA |
| Press |
GETTY BEAR,GETTY RALLY,GETTY SHARK |
GETTY IMAGES |
ROYALTY FREE IMAGES |
BRONCE |
| Outdoor |
EGG, TOAST |
GRUPO EXITO – CARULLA |
CARULLA COOKING SCHOOL |
BRONCE |
Proximity:
| CATEGORIA |
REFERENCIA |
ANUNCIANTE |
PRODUCTO |
PREMIO |
| PR |
REMÁNGATE |
ARCANGELES FOUNDATION |
LANDMINE AWARENESS |
PLATA |
| PR |
REMÁNGATE |
ARCANGELES FOUNDATION |
LANDMINE AWARENESS |
BRONCE |
Leo Burnett:
Juliana Ardila y Fabian Eduardo Pulido – Leo Burnett – ORO
Además, Colombia esta presente con 2 Jurados: Andrea Suarez, Presidente UM Latinoamérica en Media y Lucho Correa Director General de Lip y de SCPF en Outdoor.
En la categoría Young Lions, Colombia está representada por 5 duplas que compiten como país de la siguiente manera:
Young Lions Film: Sergio Lizarazo y Alejandro Tibaduiza
Young Lions Print: Mario Francisco Siabatto y Sebastián Ayala
Young Lions Media: Jessica Ramírez y Cesar Andrés León
Young Lions Cyber: Gabriel Felipe Muñoz y Jhon Meza Méndez
Young Lions Design: Juliana Ardila y Fabian Eduardo Pulido
Finalmente, una dupla de estudiantes asiste a la famosa Academia Roger Hatchuel. Ellos son Nydia Paola López y Giovanni Rozo, de la Universidad Los libertadores.
De las 436 inscripciones de Colombia en Cannes se han publicado a la fecha las siguientes piezas finalistas:
| CATEGORIA |
REFERENCIA |
ANUNCIANTE |
PRODUCTO |
AGENCIA |
PREMIO |
| Direct |
KID RESCUE |
FUNDACIÓN TELEFÓNCA |
TELEFÓNICA/ FUNDACIÓN TELEFÓNICA |
Y&R COLOMBIA Bogotá |
Shortlist |
| Direct |
DOUBLE BALL |
COCA-COLA COLOMBIA |
POWERADE ION4 |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Direct |
REARVIEW CAMERA RACE |
KIA MOTORS COLOMBIA |
REARVIEW CAMERA |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Direct |
KID RESCUE |
FUNDACIÓN TELEFÓNCA |
TELEFÓNICA/ FUNDACIÓN TELEFÓNICA |
Y&R COLOMBIA Bogotá |
Shortlist |
| Promo & Activation Lions |
DOUBLE BALL |
COCA-COLA COLOMBIA |
POWERADE ION4 |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Promo & Activation Lions |
DOWNLOAD CONCERT |
COCA-COLA COLOMBIA |
COKE FM |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Media |
RADIO AD 12.000 FEET |
PEPSI |
MOUNTAIN DEW |
SANCHO BBDO Bogotá |
Shortlist |
| Media |
ORIGAMI NEWS |
LAN COLOMBIA |
AIRLINE |
UNIVERSAL MCCANN COLOMBIA Bogota |
Shortlist |
| Media |
BLURRY SCRIPTS 2.0 |
HEWLETT PACKARD |
HP SUPPLIES |
PHD COLOMBIA Bogota |
Shortlist |
| Media |
PRINTED TWITCAM |
HEWLETT PACKARD |
HP E-PRINT |
PHD COLOMBIA Bogota |
Shortlist |
| Media |
RIVERS OF LIGHT |
MINISTRY OF DEFENSE |
HUMANITARIAN DEMOBILIZATION PROGRAM |
LOWE-SSP3 Bogotá |
Shortlist |
| Press |
JOHN LENNON |
LOS PISINGOS ADOPTION HOME |
STOP ABORTION BABY WEAR |
SANCHO BBDO Bogotá |
Shortlist |
| Press |
NELSON MANDELA |
LOS PISINGOS ADOPTION HOME |
STOP ABORTION BABY WEAR |
SANCHO BBDO Bogotá |
Shortlist |
| Press |
STEVE JOBS |
LOS PISINGOS ADOPTION HOME |
STOP ABORTION BABY WEAR |
SANCHO BBDO Bogotá |
Shortlist |
| Press |
SNOW WHITE AND SHERLOCK HOLMES |
COLSUBSIDIO LIBRARIES |
BOOK EXCHANGE |
LOWE-SSP3 Bogotá |
Shortlist |
| Press |
LITTLE RED RIDING HOOD AND MOBY DICK |
COLSUBSIDIO LIBRARIES |
BOOK EXCHANGE |
LOWE-SSP3 Bogotá |
Shortlist |
| Press |
HARRY POTTER AND TROY |
COLSUBSIDIO LIBRARIES |
BOOK EXCHANGE |
LOWE-SSP3 Bogotá |
Shortlist |
| Press |
MOBY DICK |
COLSUBSIDIO |
LIBRARY ON WHEELS |
LOWE-SSP3 Bogotá |
Shortlist |
| Press |
ALEX-ALEXANDRA |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Press |
JACK-JACKELINE |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Press |
SAM-SAMANTHA |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Outdoor |
FACES WOMEN |
DAIMLER COLOMBIA |
MERCEDEZ BENZ / BLIND SPOT ASSIST |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Outdoor |
FACES MEN |
DAIMLER COLOMBIA |
MERCEDEZ BENZ / BLIND SPOT ASSIST |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Outdoor |
THE SEXY GIRL WITH THE RED HOOD |
TELEFONICA |
PARENTAL CONTROL |
SANCHO BBDO Bogotá |
Shortlist |
| Outdoor |
THE 7 DRUNK DWARVES |
TELEFONICA |
PARENTAL CONTROL |
SANCHO BBDO Bogotá |
Shortlist |
| Outdoor |
BLIZARD |
COLOMBIAN RED CROSS |
CHARITY |
TXT Bogotá |
Shortlist |
| Outdoor |
FLOOD |
COLOMBIAN RED CROSS |
CHARITY |
TXT Bogotá |
Shortlist |
| Outdoor |
TSUNAMI |
COLOMBIAN RED CROSS |
CHARITY |
TXT Bogotá |
Shortlist |
| Outdoor |
ALEX-ALEXANDRA |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Outdoor |
JACK-JACKELINE |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Outdoor |
SAM-SAMANTHA |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
| Outdoor |
PLACEMATS |
LOS PISINGOS ADOPTION HOME |
STOP ABORTION BABY WEAR |
SANCHO BBDO Bogotá |
Shortlist |
| Outdoor |
GLORIA = GLORY |
TELEFÓNICA TELECOM COLOMBIA |
SPONSORSHIP OF THE NATIONAL SOCCER TEAM |
Y&R COLOMBIA Bogotá |
Shortlist |
| Outdoor |
REARVIEW CAMER RACE |
KIA MOTORS COLOMBIA |
REARVIEW CAMERA |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Outdoor |
DOWNLOAD CONCERT |
COCA-COLA COLOMBIA |
COKE FM |
OGILVY & MATHER COLOMBIA Bogotá |
Shortlist |
| Outdoor |
REMÁNGATE |
ARCANGELES FOUNDATION |
LANDMINE AWARENESS |
PROXIMITY COLOMBIA Bogota |
Shortlist |
| Radio |
AIR |
NOEL |
DUCALES MINI COOKIES |
McCANN ERICKSON Medellin/SONIDO COMERCIAL Bogotá |
Shortlist |
| Radio |
BIG BANG |
JUAN VALDEZ |
COFFEE |
JWT COLOMBIA Bogotá/SONIC BOOM Bogota |
Shortlist |
| Radio |
FIGHT |
SONY ERICSSON |
XPERIA PLAY PHONE / GAMES CONSOLE |
SANCHO BBDO Bogotá/RADIO BEMBA Bogotá |
Shortlist |
| Cyber |
THE BLOOD SCROLL |
CRUZ ROJA COLOMBIANA |
BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá |
Shortlist |
Fuente - Autor:
http://marcapais.gov.co /
Publicado en mercadeoypublicidad.com
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